FROM FIELD TO MARKET
Every stage.
Part of the story.
Follow cherry tomatoes from cultivation in southern Morocco through hand-picking, packing in Agadir and transport to European markets.
01 / CULTIVATION
It begins
with the growing.
The journey begins with cherry tomato crops in South Morocco. Greenhouse growing conditions and the daily care of the plants set the stage for the harvest.
02 / HARVEST
A closer look
at the picking.
Harvest is where the growing story becomes the produce story. Hand-picking and inspecting cherry tomatoes on the vine brings the fruit one step closer to its destination.
03 / PACKING
Ready for
the next step.
Sorting, presentation and packing connect the product to its destination. From the packing stage in Agadir, punnets and cartons prepare cherry tomatoes for the next part of their journey.
04 / TRANSPORT
A destination.
A clear plan.
From Morocco to European markets, delivery planning brings the stages together. The destination, timing and volume of your enquiry are the starting points for a clear transport brief.
PRODUCTION NETWORK / SUPPLY CAPACITY
Built for
year-round supply.
At origin, 300 hectares are cultivated, including 120 hectares of greenhouses. Winter and summer growing cycles support a consistent year-round production programme.
Cultivation & yield
Cultivated area
300 hectares
Greenhouses
120 hectares
Winter cycle
60 hectares
Summer cycle
60 hectares
Annual production capacity
Up to 20,000 tonnes
The people behind it
Experienced production teams support the cultivation and preparation of the crop, with seasonal colleagues adding capacity around the growing programme.
900
experienced and skilled employees at origin
100
seasonal employees in the production network
PACKING STATION / AGADIR
Prepared with care.
Packed for your market.
A dedicated packing station in Agadir connects the production programme with export preparation. Selection, grading and packing are managed with attention to quality preservation, traceability and the requirements of European markets.
01 / LOCATION
Connected to export.
The Agadir location links packing operations with the onward export route.
02 / FLEXIBILITY
Formats for each brief.
Custom packing arrangements support different retail and trade requirements, from presentation to the format agreed with each partner.
03 / QUALITY CONTROL
Attention throughout.
Strict monitoring of food safety, freshness and packing conditions accompanies the preparation of each shipment.
LOGISTICS NETWORK / MOROCCO TO EUROPE
A route planned
around freshness.
The production network combines its own transport resources with trusted subcontractors. Temperature-managed transport and coordination between packing and dispatch help preserve freshness along the journey.
4
trucks per day, up to, during peak demand
~5 days
a planning benchmark from harvest in Dakhla to delivery in Europe
Actual routing, destination, lead times, volumes and packing arrangements are confirmed for each supply enquiry.
LET’S START SOMETHING FRESH